About the designer So Roe was founded in 2024 by Irish designer Róisín Heffernan. Originally from Tipperary, Róisín pursued her passion for fashion by obtaining a BA Honours degree in Fashion Design from the Limerick School of Art and Design. She further developed her skills and entrepreneurial vision with a postgraduate certificate in Creative Entrepreneurship from Trinity College Dublin. Róisín has gained experience working in the fashion scenes of London and Barcelona, as well as in luxury retail for several years. Now, she operates from her studio on Baggot Street in Dublin. Her commitment to Irish design and sustainability is at the heart of So Roe. She envisioned a brand that offers unique, made-to-order pieces, thoughtfully designed and handmade in Ireland.